MOBILITY
“How they move”
Walking speed, sit-to-stand, time on feet, room-to-room patterns. Born notices the small shifts, slower steps, longer time in bed, hesitation at the stairs, and shows you the trend before the doctor would.
Born is a device that detects falls immediately and acts. It also flags the slow shifts before they
become a crisis.
What Born sees
The whole home, gently understood.
COMPANY
“Visits and connection”
How often the doorbell rings. How long the conversations are. How many quiet days in a row. Born picks up on loneliness the way a thoughtful neighbor would, and tells you when to call.
ALWAYS ON
“Falls and long-lie detection”
Falls account for 113 older-adult deaths a day in the U.S. The fall is half the problem, the time on the floor is the other half. Born sees the fall, escalates immediately, and reaches a human in seconds.
DAILY PICTURE
“A calm summary, every morning”
Last night’s sleep. Bathroom trips. When the day started. Whether the routine held. Born sends you a single quiet message each morning, all normal, or the one thing that wasn’t.
Sleep & routine
When they sleep, how often they’re up at night, whether the morning still starts at the same hour.
Bathroom routine
Whether the night was quiet or interrupted. Long lies in the bathroom. The small shifts that show up before anything visible does.
Kitchen visits
When they walked into the kitchen this morning. How long they stayed. Routine you can see at a glance, without asking.
Care recommendations
When something shifts, a human at Born helps you read what it means and decide what to do next.
Your father had a small fall last month, and got back up alone.
Or your mother lives 800 miles away and lives by herself.
Or you visited last Sunday and something was different, and you haven’t slept right since.
Three quarters of adults over 50 want to stay in the home they love. The home wasn’t built for that. 24/7 human care costs more than $300,000 a year. So families improvise: phone check-ins, cameras with no intelligence, a brittle pill organizer, a hope that nothing happens between visits.
· You shouldn’t have to choose between independence and safety.
Most monitoring products were built for facilities, or they were built to scare. Born is different. We make a small, privacy-first sensor for the home you grew up in. $99 per room, one-time. That includes the AI that turns what it sees into a daily picture you can trust, and a human at Born when it matters.
Discreet sensors in the rooms that matter. AI that learns what ordinary looks like for your parent specifically. A human at Born that helps you act earlier. You stop watching the phone. You go back to being their child.
Guardian. The system that’s always awake.
Falls, long lies, wandering at night, missed routines, sudden inactivity. Born sees the moments that matter and escalates to a human, quietly, before they become hospital visits.
Coach. The version of your parent that changes slowly.
Mobility trends, sleep, medication reliability, eating signals, loneliness, visit frequency. Born learns the rhythm of the home and shows you the soft edges, weaker sit-to-stand, slower walking, more bathroom trips at night, before they become the loud ones.
A human beside the intelligence, not behind it.
When something shifts, you don’t parse a dashboard alone. A human at Born helps you understand what changed and decide what to do next. You stop guessing.
The Born app
A single quiet message every morning.
How they slept. Whether the routine held. The one thing that wasn’t normal, if anything. No dashboards. No noise.
The sensor
A small thing on the wall, always paying attention.
The size of a small picture frame. Plugs into a wall outlet or sits on a shelf. Covers the room it’s in. Most families start with the living room.
Watches the room, not your parent.
Low-resolution camera read on the device. No livestream, no faces sent out, nothing stored.
Catches a fall in seconds.
Born sees it, escalates immediately, reaches a human in seconds. If they don’t answer, we call you.
Spots the slow shifts.
Sleep, mobility, meals, time on feet. Born learns what a normal day looks like and tells you when it drifts.
Who we are
America’s Care Company.
Aging in America is broken.
The technology our parents have been handed, panic buttons, pull cords, cameras in their living rooms, feels like it’s from a different century. We built Born to change that.
Every device is designed and developed in New York and assembled entirely in the United States. When Born sees something serious like a fall, a long lie, or an unusual quiet, a real person on our care team picks up. Not an algorithm. Not a chatbot. Day or night, every day of the year.
That’s the whole company in one sentence: American hardware, American care.
Read our full storyAs featured in
From real families
Real people, staying home
and worrying less.
“Three of my friends are in assisted living. I'm still in my own kitchen. That's because of Born.”
Margaret
76, Portland, OR
“She fell in the bathroom in February. Born had a person on the phone with her in under three minutes and an ambulance there in twelve. I don't want to think about where she'd be without it.”
Mei
45, daughter — Seattle, WA. Mom lives in Cleveland.
“I'll be honest, I was skeptical at first. Another gadget. Three weeks in, Born flagged that Mom's walking had slowed — her hip was deteriorating and we didn't know. We caught it before she fell.”
Marcus
52, son — Atlanta, GA
“I built this house in 1973. I'm not leaving it. Born is how my family lets me keep that promise to myself.”
Ricardo
80, San Antonio, TX
“He won't admit it but he watches my balance. I won't admit it but I watch his memory. Born watches everything we won't admit to.”
Helen & David
78 & 81, married 54 years — Vermont
“Mom is still in the house she raised us in. I’m still 1,200 miles away. The difference is I now know how she slept last night, that she made coffee this morning, and that the day is on its usual rails. I don’t check the phone anymore. Born does.”
— Daughter of a Born member, Atlanta · mother in Ohio
When you’re ready, Born is here.
A human answers the phone seven days a week.