Aging in America is broken.
The technology our parents have been handed — panic buttons, pull cords, cameras pointed at their living rooms — feels like it’s from a different century. Meanwhile, every other corner of their life has gotten quieter, smarter, more dignified. Their phones know them. Their cars know them. The thing watching over them at home doesn’t.
That’s what we built Born to change.
Born is designed and developed in New York, and assembled entirely in the United States. Every sensor, every circuit, every panel. We do it this way because the trust families place in us is the kind that can’t be outsourced. When you hand us responsibility for the person you love, we’d rather build the thing carrying it ourselves.
And when Born sees something — a fall, a long lie, an unusual quiet — a real person on our care team picks up. Not an algorithm. Not a chatbot. Not a 1-800 number reading from a script. A real person, day or night, every day of the year.
That’s the whole company in one sentence: American hardware, American care.
America’s Care Company.
Jannis, Founder
